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Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. Discover even more ideas with a free trial of Alexa's Advanced Plan. You'll find the tools you need to drive more traffic, including:. These are customized keyword recommendations this site could target to drive more traffic. Keyword Gaps Keywords driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords Popular keywords within this site's competitive power. Buyer Keywords Keywords that show a high purchase intent. Optimization Opportunities Very popular keywords already driving some traffic to this site. These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.
The average search traffic percentage for this site's competitors. The average bounce rate for this site's competitors. The average number of sites linking to this site's competitors. Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
A relative level of audience overlap between this site and similar sites. A site with a higher score shows higher audience overlap than a site with lower score. Alexa Rank is an estimate of this site's popularity. The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked 1.
This chart shows the Alexa Rank trend for this site over a trailing 90 day period. Improve results from search and content marketing.
Use Alexa's keyword research tools to:. This site is not gaining any traffic from these keywords. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. An estimate of the traffic that competitors are getting for this keyword. The score is based on the popularity of the keyword, and how well competitors rank for it.
The score ranges from 1 least traffic to most traffic. An estimate of how frequently this keyword is searched across all search engines. The score ranges from 1 least popular to most popular.
Boost traffic by filling gaps. An estimate of how relevant a keyword is to this site. The score is based on the keyword's relevance to other keywords that currently drive traffic to this site. The score ranges from 1 least relevant to most relevant. How to find easy keywords. An estimate of how difficult it is to rank highly for this keyword in organic search.
The score ranges from 1 least competition to most competition. Optimizing for buyer keywords. A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy. Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.
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